Ironman 70.3

IRONMAN isn't just a race, it's one of the most emotionally charged experiences in sport. For 6 years I was part of bringing that experience to life in Ecuador and Peru, across 8 events. From managing the brand and its graphic applications to designing the technical apparel sold exclusively in the Official Shop of each event. What you'll see here is one of the apparel collections. But I also dressed the entire race course: portals, barriers, signage, athlete guides, presentations. Every touchpoint an athlete encounters from arrival to finish line, designed to make them feel the magnitude of what they were about to do.